Nobody in business would be fond of the way things are going on. With the whole Canada still reeling from the shock of the world crisis in finance, entrepreneurs are putting more effort to stay in business. One of those ways that is slowly becoming more and more popular is telemarketing.Yes, telemarketing is quickly becoming the answer to many of their business concerns. It is an excellent tool in advertising, and an affordable means to reach out to a lot of customers. This is particularly important for Canada-based business firms. Many of them also have customers outside of their local area, in particular those from the neighboring states of the USA.But why is telemarketing the current choice for businesses? Well, first of all, it’s effective. No other direct marketing method can achieve what telemarketing has done and done again. In fact, other marketing strategies like those on television, radio, or even print media are no match to the power that telemarketing has always possessed. All the others can only go so far, but when it comes to this, it is the best choice. Telemarketing, time and again, has it proven itself to be worthy as a marketing strategy.Telemarketing services are also more affordable. It can produce the same results as other promotional methods at a much lower price. And it gets even better when outsourcing becomes involved. One could get a whole lot of services at only a fraction of the fees. Aside from that, the client business is assured that only the best telemarketers are put on the phone. Professional telemarketers are essential in establishing a good relationship with prospective customers. In other words, they are at the frontlines in keeping a business going. They are the voice that gives a company its image.And there is the efficiency in feedback that telemarketing has long taken pride on. No other method matches the speed of answering customer request, entertaining inquiries, and handling complaints. Being able to be at the heart of matters is an essential element here, and this has enabled businesses to create a more effective feedback system. They get the reactions fast, so they can solve them even faster. This would translate to even better public relations for the client company.Telemarketing is not just between businesses and consumers; it can also be done between firms. This is also where it can lay claim as being the best. Whether for generating business-to-business or B2B leads, or simple appointment setting, telemarketing can do just that. Lead generation is crucial for the proper functioning of any business, since this will provide the market and the partners that can help in keeping a business afloat. Other promotional methods have fallen short on this goal, yet telemarketing continues to break the barriers, opening up new markets for all kinds of businesses in the country.There is nothing left in doubt here now. Telemarketing is here to stay and will be here for a long time. This is a fact. Businesses are counting on telemarketing now. Despite the negative connotation, and the long line of complaints from people harassed by abusive telemarketers, a lot of benefits have been shown. From the convenience, ease of use, affordability, to good customer relationships, faster response to concerns, as well as better chances of business success, these are the strong points of telemarketing. There is nothing wrong in tapping this time and tested promotion. A lot of telemarketing service providers are out there, waiting and ready to serve those in need of their services. All that one had to do is to reach out and meet them.