Contrary to common belief, telemarketing calls are not only right for businesses that sell to individual consumers or for goods and services with low purchase thresholds. They are as effective in B2B markets and can have a positive impact on the sales cycle irrespective of its complexity. Keep in mind that telemarketers are most effective in the initial phases of the sales cycle. Thereafter, the job to sell and close the deal should be handled by your in-house sales representatives.Telemarketing services shorten the sales cycleIn the initial phase of the sales cycle, huge number of calls need to be made to a large number of consumers. Some of these will end as leads while others may not. Telemarketing services are perfect for making high volumes of cold calls. Towards the end of the sales cycle, consumers will need specific information and details of the product or service being marketed. This is best handled by sales representatives who have the skill and knowledge to take the process to fruition. It is unpractical and unproductive to expect a telemarketer to close a sale and an in-house sales representative to make hundreds of introductory calls.Many roles of telemarketing servicesTelesales services help in creating leads by handling large volumes of introductory calls. This reduces the sales cycle significantly for the high end sales representative. An organization can build an in-house telesales service for this job – and use it as a farm team for budding sales representatives – or outsource to a third party service provider for quick ROI.Developing a telemarketing team and having it call customers is not going to get results unless it is trained to add value to the sales cycle. Automated calls and unprofessional callers are dreaded by customers. You should train telemarketers on customer dealing and business processes to avoid these pitfalls.Telemarketing services can help businesses by:
Correcting erroneous data: Public databases have a lot of incorrect or insufficient data. While making calls, telemarketing services can correct the data so that your sales representatives do not waste time.
Adding proprietary data: Telemarketing services can also add proprietary data to prospect’s records in the database. Things like the names of the company’s decision makers, replacement due date of an equipment, etc. are useful in timing sales calls.
Building brand recognition: Even if telemarketing calls do not yield leads, they help in building brand recognition. Repeated calls to the same prospect will establish a sense of continuity and convince the prospect of the business’ commitment to the market.
Timing a sales call: By collecting relevant details from prospects, telemarketing services set the stage for the sales representative’s call. If the prospect informs the telemarketer that an equipment or part will need replacement in two months, the sales representative can call at that time and get into the complexities of the sale.
A business should not spend too much time and internal resources in the early phases of sales cycles. The greater its focus on the later phases, higher will be the productivity gained out of high-end closers. Use telemarketing services at the start to generate sales leads and build brand awareness.
Nobody in business would be fond of the way things are going on. With the whole Canada still reeling from the shock of the world crisis in finance, entrepreneurs are putting more effort to stay in business. One of those ways that is slowly becoming more and more popular is telemarketing.Yes, telemarketing is quickly becoming the answer to many of their business concerns. It is an excellent tool in advertising, and an affordable means to reach out to a lot of customers. This is particularly important for Canada-based business firms. Many of them also have customers outside of their local area, in particular those from the neighboring states of the USA.But why is telemarketing the current choice for businesses? Well, first of all, it’s effective. No other direct marketing method can achieve what telemarketing has done and done again. In fact, other marketing strategies like those on television, radio, or even print media are no match to the power that telemarketing has always possessed. All the others can only go so far, but when it comes to this, it is the best choice. Telemarketing, time and again, has it proven itself to be worthy as a marketing strategy.Telemarketing services are also more affordable. It can produce the same results as other promotional methods at a much lower price. And it gets even better when outsourcing becomes involved. One could get a whole lot of services at only a fraction of the fees. Aside from that, the client business is assured that only the best telemarketers are put on the phone. Professional telemarketers are essential in establishing a good relationship with prospective customers. In other words, they are at the frontlines in keeping a business going. They are the voice that gives a company its image.And there is the efficiency in feedback that telemarketing has long taken pride on. No other method matches the speed of answering customer request, entertaining inquiries, and handling complaints. Being able to be at the heart of matters is an essential element here, and this has enabled businesses to create a more effective feedback system. They get the reactions fast, so they can solve them even faster. This would translate to even better public relations for the client company.Telemarketing is not just between businesses and consumers; it can also be done between firms. This is also where it can lay claim as being the best. Whether for generating business-to-business or B2B leads, or simple appointment setting, telemarketing can do just that. Lead generation is crucial for the proper functioning of any business, since this will provide the market and the partners that can help in keeping a business afloat. Other promotional methods have fallen short on this goal, yet telemarketing continues to break the barriers, opening up new markets for all kinds of businesses in the country.There is nothing left in doubt here now. Telemarketing is here to stay and will be here for a long time. This is a fact. Businesses are counting on telemarketing now. Despite the negative connotation, and the long line of complaints from people harassed by abusive telemarketers, a lot of benefits have been shown. From the convenience, ease of use, affordability, to good customer relationships, faster response to concerns, as well as better chances of business success, these are the strong points of telemarketing. There is nothing wrong in tapping this time and tested promotion. A lot of telemarketing service providers are out there, waiting and ready to serve those in need of their services. All that one had to do is to reach out and meet them.